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Social Marketing II

As part of our ongoing series on social marketing we will discuss a method of promoting your website that you have probably heard of, but may not have tried yet. It has actually been around for a while, since 1996, but did not really take off until 2004. Today we will discuss this method of social marketing it is called social book marking.   So what exactly is social book marking? Of course most of us are familiar with book marking, or storing website links in your favorites folder but social book marking takes this concept one step further. It enables you to gather links to resource websites on your own website and make them available to others. You can either make them available to a select few, like a network or completely public so that all your visitors can access them. It will help you with search engine optimization.   How do you ...

Posted in Articles, Marketing | No Comments » February 11, 2008 – 8:07 am by Constantin Chersin

Social Marketing I

Social marketing-the up and coming trend in Internet marketing (overview) Social marketing has enjoyed immense popularity recently. Entrepreneurs have jumped on the bandwagon and profited hugely from this enjoyable form of marketing. There are many ways to do social marketing and how you do it will depend on your business and personal preference. In the upcoming issues we will be discussing this exciting form of marketing in more detail. So what type of businesses benefit the most from social marketing? Generally speaking businesses that are looking for a wider market are best suited to this form of marketing. For example if you are looking for hosting clients, social marketing may work very well for you. This is because with hosting, you would be looking for a broad range of people and your business is not highly specialized. This would allow you to use many types of social marketing. However if you have a ...

Posted in Articles, Marketing | No Comments » February 3, 2008 – 8:37 pm by Constantin Chersin

Does your Sales Page Answer Your Potential Customers Questions?

Does your Sales Page Answer Your Potential Customers Questions? In order to close your sales your sales copy must answer your potential customers' questions. In fact if your reader does not get these answers you may just as well consider your sales page useless. It is important to understand the common questions that will be in your reader's mind before you write your sales page. The first and foremost question is the all-important question "so what's in it for me?" Your answer to this is your benefits. Not features, nobody really takes much notice or even cares what your product looks like. It is what it will do to help resolve your potential customer's problem that really counts. These are the benefits. "So why should I buy from you?" Is your reader's next question and again the answer lies in presenting the benefits. "What makes your product better than your competitors?" This requires you to state your unique selling position or USP. You will need ...

Posted in Articles | No Comments » May 4, 2007 – 4:55 pm by Constantin Chersin

Building Confidence In Your Buyer

Whenever you sell anything either offline or online it is very important to be able to build credibility for yourself and your product or service. Building trust between you and your prospective buyer will increase your sales by allowing you to build sales through customer relationship marketing. Online it is even more of a challenge to build trust and credibility. This is because you do not have the chance to actually see your visitor or prospective customer. Because of this factor you must try even harder to win their trust and confidence. Two very effective ways to do this is by an iron clad guarantee and publishing testimonials from your satisfied customers. An ironclad guarantee is often one of the decisive factors in closing the sale. There is nothing like a risk free guarantee of your product to inspire trust and confidence in your prospective buyer. When you do this you are ...

Posted in Articles | No Comments » April 14, 2007 – 8:58 pm by Constantin Chersin

Low Cost Advertising

Many would be entrepreneurs, when they first start out are somewhat daunted by the high cost of advertising, and promoting their business. They are under the impression that it will take a lot of money to market their business. This may be true to a certain extent of offline businesses, but online it is completely different. There are many low cost advertising and free ways to promote your business that you may not be aware of. Ad Coops: Of course most of you know about the Ad Coops and free ads. However did you know that for a nominal fee you could also get Solo ads and Top sponsor ads in some of the top ezines through the Ad Coops? Some do just specialize in free ads but others will give you good prices on packages of Solo ads and Top sponsor ads. Of course free ads and low cost advertising have ...

Posted in Articles, Marketing | No Comments » April 6, 2007 – 8:57 pm by Constantin Chersin

Pricing Your Product For Maximum Sales

Pricing your product or service is very important and needs to be considered carefully. It is important to price competitively, but at the same time not to depreciate your product. It is important to have a good halfway price that creates the maximum amount of sales. Bear in mind the 20/80 rules when it comes to profiting from anything you sell. Your first initial sale will bring in about 20% of your actual business sales but your subsequent, or back end, sales will bring in as much as 80% of your profits. Therefore your initial sale must serve as a lure to bring in the customer for greater long-term profit. Because your first sale is actually what will attract your customers in the beginning it is important to make sure the price is right. There are several ways to ascertain the proper price you should charge: Price comparison: Keep an eye on ...

Posted in Articles | No Comments » March 30, 2007 – 8:56 pm by Constantin Chersin

Improve Your Sales By Fine Tuning Your Website

When you first make your website there are several common mistakes that are often made. These mistakes will not only cost you visitors, but substantial sales as well. When you build your site it is wise to keep these points in mind to avoid problems further down the road. When you plan your business and decide to take it online you will need a website. It is quite surprising how many people delay in having their own website. A simple website can be set up quite quickly, with not too much technical knowledge. Once you have set up your website it is time to look over it carefully and fine tune it for maximum effectiveness: Define your business concept: Be sure that your website tells your visitors exactly what your business is about. Many company websites just ramble on about the company and do not define how they can help their visitors. It ...

Posted in Articles | No Comments » February 15, 2007 – 5:51 pm by Constantin Chersin

Make Money When You Think Outside The Box

It does not matter what sort of marketing you are doing for your business. It can be direct, passive, social, or even offline, your success will depend on how you are comparing with your competition. All the regular forms of marketing are highly competitive. There are literally 1000’s upon 1000’s of marketers doing the same thing as you. This results in the consumer seeing the same thing over and over again. The old saying ”familiarity breeds contempt” becomes a reality, as people get sick and tired of seeing the same type of ads and promotions again and again. This is turn will lead to lack of interest in the products being sold. So how can you break this cycle of disinterest? The answer is surprisingly simple. Think outside the box. Now what do we mean by this? Simply put stand out from the crowd and be original. Let’s take one ...

Posted in Articles | No Comments » January 17, 2007 – 6:00 pm by Constantin Chersin

7 Steps To Start Your New year Promotions Right

7 Steps To Start Your New Year Promotions Right It is a brand new year, and now the holidays are behind us it is time to get down to business in a serious way. I am sure that one of your resolutions should have been to finally make some serious money from your business this year. Sadly by the end of 3-6 months many would be entrepreneurs’ dreams have usually faded into oblivion. However this is the time to make sure that your resolution will not fade away, but rather be a stepping-stone to reality. Here are some tips to get you started: Make a budget to support your business Make a business plan with attainable goals. a.    Where does your business need to be in 3 months? How many new clients are you aiming for, and how many leads are you planning to get? b.    Make milestones to achieve goals; 3 months, 6 months and ...

Posted in Articles, Marketing | No Comments » January 3, 2007 – 4:52 pm by Constantin Chersin

How to Cash In On A Brand New Year

As another new year begins it is time once again to start advertising your business. New year is traditionally a time for many to start new businesses and to make a big push to develop old ones. People get excited to start a new year and make all sorts of resolutions on how they will make this year the most profitable yet. Sadly this enthusiasm often fades in a matter of a few months. However there are ways to make this year truly your best one ever. Starting a new business? Decide on something you really love doing. Do not just go for something because it looks like it will make some money. The chances are it probably will not, as others will be thinking the same thing and you land up with a saturated market. Be creative, There are few hobbies that cannot be made into a money making concern. Your aim ...

Posted in Articles | No Comments » December 27, 2006 – 4:53 pm by Constantin Chersin