Internet Marketing Reviewtag:www.net-review.eu,2008-01-29:/marketing//22008-01-29T21:31:21ZWikipediaInternet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. ... more Movable Type Personal 4.1Linking Your Way To Fametag:www.net-review.eu,2006:/marketing//2.32006-09-01T20:28:32Z2008-01-29T21:31:21ZLinking is a powerful way to promote your business, bringing you a steady stream of targeted visitors. It will snowball over time and raise your rank in Google and the other search engines, and it does not cost you a...Constantin Chersinhttp://www.net-review.eu Done right linking can be an easy and effortless way to bring a steady and increasingly large stream of targeted visitors to your site. Done wrong and you will experience a drop in search engine rank and a definite decrease in traffic. Here are some points to help you succeed.
Do:
Find related websites with reasonable amounts of traffic
Make sure you exchange inbound links
Be sure to check out your future link partner's site before exchanging links. Ensure that it is of good quality and will be valuable to your visitors
Text links are better than graphic links.
Have your own domain. Never use a free domain.
Don't:
Link to non-relevant sites, you can be penalized by the search engines especially Google if you do this.
Link to competitors. You obviously do not want to loose potential customers to them.
Link to and with Link Farms. These are websites that have large numbers of links from anywhere and everywhere, all jumbled together. Your link will never be found by anybody and your visitors will not benefit from visiting these websites. The search engines will also penalize you.
How:
Look up the top 10-20 websites in the major search engines especially google
Visit their website
Write a respectful proposal letter to exchange links, referencing something of interest on their site. Tell them a little about your site and why it would be beneficial to their business to link to you. Show them the URL that has their link and ask them to exchange links with you.
When linking have a couple of lines about your business included with your link. This will attract visitors to click on your link.
Exchange links, and check on your link partners to see that they keep your link on their site.
Link popularity: The link popularity of a website depends on the number of quality links it has. A website can have in-bound, out-bound or reciprocal links. Out of these, inbound links are the most important ones for the effective link popularity. All the major search engines will give you good page ranking according to the number of inbound links. The key to high link popularity rank is the number of quality inbound links. You can obtain these by good reciprocal links.
Making link-building reports is important, as they will make you aware about your link popularity for different search engines. Always check your link popularity with the top search engines. By getting link popularity reports made, you will also see the total number of links you have to your site. And will make you aware of all the types of links you are connected to. Your own software can make reports or you can hire a third party service to do this.
Many times your link is added to some other websites without your permission you need to be careful of this as these sites may not be relevant or of good quality and can be detrimental to your business,. You can check all information about every website linking to you with the help of link popularity reports software. The software confirms the number and domain names of the websites linking to your site, allowing you to check them out.
Web rings: A web ring is a group of sites which have the same content and subject matter. These sites are linked together to form a navigational ring.
The concept behind web rings is that visitors can navigate from one site to another for more information on identical subjects. This makes the task easier for a visitor who is trying to gather information regarding a specific subject and adds more value to your site. Web rings will contain a lot of links on similar topics.
If you want to create your link on one of the web rings, you would have to go through a simple registration process. To register you will:
Submit your URL, your name, your website description and your email address.
Then choose a web ring login name and a password. After confirming all these things, you can submit them to the main web ring site.
Creating a link on the web rings can be useful to you. After you have registered with the web rings, you will get free publicity for your website. This means that your link would be available to all the visitors looking for the content on a particular topic, you have on your website. Web rings provide an excellent source of traffic to your website. The popularity of your website increases as more and more visitors click on your link, searching for information on a specific topic.
Always categorize your links into related topics to your business. Keep 10 links maximum on one page so that links are easy to see and locate.
Linking takes a little time initially to start but once you do, traffic will start to snowball Your business will build up and over time sales will come. As your quality links increase so will your google page rank and you will improve your position in the search engines significantly. Continues to build your links on a weekly basis and you will reap the benefits.
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Optimizing Your Websitetag:www.net-review.eu,2006:/marketing//2.42006-01-17T21:32:39Z2008-01-29T21:33:34ZSearch engines are a powerful way to promote your website. They will bring you increasing amounts of warm ready to buy visitors. Search engine visitors are already interested in your product/service because they were searching for it when they found...Constantin Chersinhttp://www.net-review.eu
How do people search? When people do a search They put in a keyword; briefly scan the title descriptions, and look for the most appropriate website. That is why it is important to put some thought into each of these Meta Tags and your Domain name choice when you optimize your Website for the search engines.
Creating a site map:
In order to make it very easy for the search engine spiders to crawl your site, place links to all of your pages on your home page as well as every other page on your site Create a Site Map page and link to it directly from your home page. On your Site Map page place links to every page in your website. This guarantees that every page on your website can be reached with a maximum of two mouse clicks or "link follows" by the spiders.
Optimizing your site:
Meta Tags: Preparing your Meta Tags Search Engines require pieces of HTML code called Meta Tags. Some Search Engines rely heavily on Meta Tags others less but most take them into consideration. Meta Tags are pieces of HTML code that are not visible to your human visitors but very important to getting your Website indexed with the Search Engines There are 3 Meta Tags you will need to insert into your site's HTML:Title · Description · Keywords
Your Title Tag: willbe used by the Search Engines to gather information about your Website topic. It will appear as a hyperlink on the Search Engine results page and will be how people will click thru to your site. Your title must be centered on your keyword/phrase that is in your page,( make the Search Engines happy.) Choose a title that reflects your business and includes 2 or 3 of your primary keywords. It must incite curiosity to entice people to visit your Website, (make humans happy.)
Your Description Tag: Should be designed to give Search Engines instructions on what your page is about. It will appear on the Search Engine results page. It should be short and informative, no more than 13 words if possible. Put your most important information in the first few words.
Your Keyword Tag tells Search Engines what keywords they will index to from your site. Only include keywords related to your site content.
Your Domain name: Try to use relevant keywords or a key phrase in your domain name:
Optimizing your content. The 3 basic rules of winning content:
· Simple
· Informative
· Keyword rich not stuffed
Keep your content simple and relevant. Keep on topic and focused. Your visitors must not be disappointed when they find your site through their search. The search engines will look favorably at your site if it is relevant to the searches and easy to understand. Your 1st paragraph is the most important as this is often the only part scanned by the search engine spiders. This will be your 1st introduction for your visitors and you want to make a good impression. Happy visitors and satisfied robots make an all around win, win situation.
Make your content informative. Visitors love this and robot spiders expect it. Make sure your content flows well and always write with your visitors in mind. Good content will encourage your visitors to buy from you and help your search engine rank. Try to write original content. The best informative content are info articles. Good quality reviews are popular with visitors and will help you sell your products. A few keywords and or key phrases in these and make your robot visitors happy too.
Keyword rich not stuffed: Do not over use keywords and phrases; the search engines will penalize you if you do this. Use key phrases in your title, and description as well as your content. People search for phrases as well as just words, use both in your content.
Do not get on the wrong side of Google. This is one of the most powerful search engines and it is critical to your business not to get penalized by this engine. With that being said
Do not:
Submit multiple URLs for the same site their database. Your main page index is the most acceptable.
Cloaking - Cloaking is having two separate pages, one optimized for the search engines and a different one for the viewer. In other words the search engine sees one page but the user is redirected to a different page when the link is clicked. This will be viewed as a blatent attempt to trick the spiders. Making doorway pages is also an example of cloaking.
Hidden text - placing hidden keywords on a page and making the font color the same as the background color (for example white text on a white background). This makes the text invisible to the human eye but the search engine spiders can still see it. This is meant to give a higher Page Rank and search engine listing for those keywords. Hidden text is often used on a doorway page. This will not only get you penalized but banned from Google and other search engines.
Hidden links: are done th same way. The number of pages that link to one of your pages has a direct effect on how high your page appears in the search results (and that page's PR). Hiding links will also result in a ban or penalty.
Link farms: A link farm is a page that lists links solely for the purpose of achieving a high Google PR. Free-For-All links pages are often considered link farms by Google. Be careful of who you link to! Realistically, you can't control who links to you, so incoming links will not hurt your site's ranking. However you do control directly who you link to, so Google will ban or penalize your site for linking to a "bad neighborhood".
Selling PR - Blatantly advertising your high PR site to sell a link to another site in order to boost that site's PR is another big mistake. Selling advertising in the form of a link on your site is perfectly acceptable. Selling a link for the stated or implied purpose of increasing a site's PR is not.
Multiple identical sites (mirror sites)- In order to increase PR, some webmasters will create and interlink multiple pages all with identical or very similar content. This is not allowed.
Multiple domains - Creating multiple domains that redirect to one page is not allowed. Also, creating multiple domains with the same or nearly the same content and then interlinking them is a mistake If you have multiple sites place unique content on each site.
Excessive links - Google recommends having no more than 100 links on any given page. Having more than 100 links won't result in a ban but it can result in a lower PR. 10 links to a page is an acceptable amount for your visitors and the spiders.
Take care when you optimize your site. Do it well and your rank will rise try to trick the search engines and you will get penalized. When you rely on search engines for traffic monitor them well with software like web position gold. With careful preparation and monitoring you will get the best results from this powerful tool. ]]>