Successful Website Marketing

Website promotion is very cost effective and can bring sales for pennies when done correctly. Website promotion is simple and effective. Sadly many people do not understand how to promote their websites. They lose a lot of cheap and often free advertising. When you use your website to its fullest extent you can literally make it into a hot selling machine.

There are several basic website promotion methods: These are the most common:

Search engine submission-
Linking- back links have now taken on the greatest importance.
Pay-per-click-Google Adwords
Article distribution

Planning your website promotion campaign:

Begin with search engine submission: Because search engines take the most time to index your site and become effective it is best to start with these promotions. The most important search engines to submit to are Google, Yahoo and MSN
Then for fast indexing in Google place blogs on http://blogger.com with links pointing to different articles and pages of your site. You can get your site indexed by Google in about 2 days like this. You have to continue to blog every 2-3 days to make this effective and use blogger .com as this is Googles’s own blogging site and is crawled every 1-2 days by their Googlebots so they will pick up your blog.
Start a Google Adwords campaign. This is a very cost effective way to bring highly targeted visitors to your site. Be sure to read all of Google’s very informative tutorials before beginning. Start small 5c a click and work up if needs be so that you do not spend large amounts of money unnecessarily.
Start a newsletter to capture visitor’s addresses and build your business list.
Build back links with article distribution RSS feeds, link baiting and blogging etc.
Distribute articles. Write or have written some interesting and informative articles. You can distribute your articles to article banks or libraries and submit to newsletters and publications. You can do this manually or if you want to save time use an article distribution service.

Direct marketing: Bring more visitors to your website with direct marketing. Advertising in publications and websites. You can also place some ads for your products and services in your newsletter. In this way you will always be in front of your customers and they will not be as inclined to go to your competitors. It is very important to advertise on a regular basis so that your customers do not forget you and will continue buying from you.

Combining your promotions: Put all these promotions together and build up more highly targeted traffic to your website. These techniques are cost effective and some are even free. When you build a steady stream of traffic to your website you will save a lot of money on advertising and make sales.

All these simple techniques will bring you website visitors who will be interested in your products and services. Done in this order you will build up multiple streams of traffic quite quickly. Once you do this you can continues to build more links to your site and drive increasing numbers of visitors to your website.

July 18, 2006 – 5:35 pm by Constantin Chersin