Social Marketing II

As part of our ongoing series on social marketing we will discuss a method of promoting your website that you have probably heard of, but may not have tried yet. It has actually been around for a while, since 1996, but did not really take off until 2004. Today we will discuss this method of social marketing it is called social book marking.

 

So what exactly is social book marking? Of course most of us are familiar with book marking, or storing website links in your favorites folder but social book marking takes this concept one step further. It enables you to gather links to resource websites on your own website and make them available to others. You can either make them available to a select few, like a network or completely public so that all your visitors can access them. It will help you with search engine optimization.

 

How do you do this?

 

You will save your bookmarks to a website, then tag them with specific keywords. These keywords should be relevant to your business subject. You do not have to save the URL just use a certain keyword.  Firstly you will register at a social book marking sites like; del.icio.us, Digg, StumbleUpon, and Reddit. You can share the bookmarks, store and tag them on these sites. Visitors will browse through the bookmarks by keywords, your site popularity or name of the person.

 

By putting keyword tags on your bookmarks, you will also make them available to people using the search engines. This will help to improve Page Ranking and bring you up in the search engines. It will of course bring good quality search engine traffic to your site.

 

What are the advantages to your business?

 

1. Provides valuable resources to your visitors: You will be giving added value to your visitors and encourage them to visit your website more often. This will make your site more popular and increase visitors.
2. Linking to other related websites: When you put resources on your site you will not only attract visitors, but also other website owners. They will link up to you, so that they can also improve the quality of their website for their visitors This will give you valuable back links
3. Improving Page Rank: Back links, as you probably know, will increase your Page Rank with Google and subsequently your position in their search engine.
4. Added content: when you add bookmarks or resource links to your site Google will view this as new and improved website content for your visitors. This will also improve your Page Rank. Google Page Rank is all about keeping your website content fresh and improving your visitors’ experience at your site.

 

The trick to make this work is to be careful which sites you use for social book marking. They must all be sites that are targeted to your particular market. In other words they must all be related to your special niche business. In this way visitors coming to your site through your bookmarks will be warm ready to buy visitors.

 

Social book marking is a fun way to market. By exploring resource websites you will learn more about your industry, plus you will be able to draw visitors from your particular niche market. So why not ride the wave of the future and try this cost effective promotion today.

February 11, 2008 – 8:07 am by Constantin Chersin