Snowball Your Business With Viral Marketing

Viral marketing is a powerful form of promotion it is very cost effective and does not take long to set up. Once you initialize it, viral marketing will build momentum on its own and you will not have to worry about it again. It is one of the oldest forms of marketing and is based on using a free gift as your tool.

Offline viral marketing is usually begun in the form of a free gift.

You can use free giveaways like pens and small useful gifts if you have an offline business. Calendars are also effective and will last a long time. When these are displayed on desktops and inside related business premises they are very good word of mouth tools.
Flyers and free booklets offline: You can distribute these at related businesses offline and include your website address. This will open up offline markets for you.
Bumper stickers: These are quite effective if your industry demands a fairly wide market.

There are several free gifts you can use online to start this powerful form of promotion:

Free e-book-put together some good informative articles and make a quality informative e-book about your industry. Put some good resources with links to your affiliate programs. Be careful not to put more than 2-3 links and be sure they are good resources or readers will get annoyed and your e-book will just collect cyber dust or worse still be deleted. Put a clause in the book to encourage readers to share and redistribute the book. Offer this e-book on your website and in your newsletter. You can put a full-page ad for your product or services at the back of the book for extra promotion. This will be a powerful tool for viral marketing.
Report: This will be the same as your e-book except shorter and with no full-page ad. You can put a signature file at the bottom of the report.
Articles with reprint rights: This is another great way to promote your business. Write or have written some quality articles and distribute them. Also have an article archive on your website. Grant permission to reprint and you will start another stream of viral marketing. Do not put links in your article but do use a little bio box with a link to your product or website.

You can also use testimonials from satisfied customers on your website to help you sell your products and services. If you do a good job with your service, customers will recommend you to others. This is also a powerful word of mouth form of advertising.

As you can see there are quite a few ways for you to promote your business by viral or word of mouth marketing. It is an old but very effective way to market. It is one of the few promotions you can do that you just start and let build. You will be surprised at how soon you will see increases in traffic and sales by this simple method.

October 25, 2006 – 5:43 pm by Constantin Chersin