Low Cost Advertising

Many would be entrepreneurs, when they first start out are somewhat daunted by the high cost of advertising, and promoting their business. They are under the impression that it will take a lot of money to market their business. This may be true to a certain extent of offline businesses, but online it is completely different. There are many low cost advertising and free ways to promote your business that you may not be aware of.

Ad Coops: Of course most of you know about the Ad Coops and free ads. However did you know that for a nominal fee you could also get Solo ads and Top sponsor ads in some of the top ezines through the Ad Coops? Some do just specialize in free ads but others will give you good prices on packages of Solo ads and Top sponsor ads.

Of course free ads and low cost advertising have their place but are not a really responsive way to advertise. You are literally at the bottom of the heap. Therefore Solos and Top sponsor ads are the way to go. They give you a place at the top of the ezine and your ad can go out on its own to the entire subscriber base. Obviously this is the best exposure. However these ads can cost a lot, if you do them individually with the ezine owner.

This is where the Ad Coops come in; they give substantial savings on special packages of Solo ads and Top sponsor ads. This works out to be very economical. With good ad copy and the proper targeting of ezine category, you should be able to make a few sales. These sales will cover your advertising costs and put you in profit.

You can also get special packages from the ezine owners themselves. They have packages of classifieds, top sponsor ads and solo ads at good discount prices. These work out as considerably cheaper than getting individual ads. If you own an ezine with a fair number of subscribers you can of course do ad swaps. Choose your ezine and what you want to advertise carefully, for this to get the maximum amount of exposure.

Another very economical way to advertise your business is through article distribution. You can either write or have written some good quality articles about your service, product or Industry topic for this purpose.

Even if you are good at writing this does take a little time so you may want to hire a writer to start you off. The cheapest way to do this is to hire a freelance writer. You can order articles at bulk rates of $3 or $4 an article. In this way you will save a lot of money as individual articles can cost quit a bit more. Be careful how you choose your writers and check the work you receive with http://copyscape.com Once you find a couple of good writers stay with them.

Article distribution is not too expensive. You can do it manually, which takes time but is free. You can use software which is a little limited or you can use a service, which will give you a wide variety of lists and article banks. It will cost a little more but is worth it. You will also get valuable back links like this. To make article distribution effective it is wise to have a website of your own, or a website address for readers to go to. Your bio will provide the links for readers to follow.

April 6, 2007 – 8:57 pm by Constantin Chersin