Key points To Remember When Choosing Your Domain Name
When you choose your domain name take a little care and plan ahead. Remember that once you have chosen your domain name it will remain as your business name and is very difficult to change.
Your domain name does several things for your business and is more important than you think. It will:
Brand your business-
Help you with search engine positioning
Branding: Choosing a Domain name for your business is an exciting thing. However there are a few things to bear in mind. You are choosing your business name and as such it must sound good and be professional. This is the name that everyone is going to know your business by. This is how you will brand your business. What key points should you remember when you use your domain name to brand your business?
Make it memorable: Your domain name is your business name and as such should be one that people can remember easily
Make it short and easy to spell: do not make your domain name too complicated. It should be easy to spell and short enough to remember.
It should describe your business and what you do. On looking at your domain name people should know right away what you do and how your business can help them.
Your domain name is your business name: because of this fact it is extremely hard to change so it is critical for your business to get this right the 1st time.
Your Domain name is a key factor in optimizing (making ready for the search engines) your site. You may wonder how a domain name can affect your position with the search engines. After all it is just a name right? Well not exactly, and here are a few reasons why.
Include your keyword or phrase: Your domain name should include either your main key phrase or key word. Given this fact you will need to do a little keyword and key phrase research before you begin to choose your Domain name. In order to optimize your domain name it is necessary to gather some keywords for your site 1st here is how you do this:
o Go to http://goodkeywords.com and download their free tool. This is very useful for choosing keywords for your site. It will help you
o Find the keywords that are popular and in demand(what people are searching for)
o See how many websites are already in that particular field (supply)
o Plus many other features that will help you with choose the right keywords and phrases for your business.
o The key factor here is to find keywords that are high in demand (many searches) and low in supply (less websites) you can then develop niche or specialized keywords like this.
How does this help you with the search engines? Simply put searchers look for things with key words and phrases and if your domain name has these then your website URL is easy to find and will gain a getter position in the search engines.
Registering your domain name:
Make a list of good domain names:Now that you have your keywords you are ready to make some domain names. Now other people may have the same ideas as you and you may find that some are taken so have at least 5-10 names picked out.
Go to a domain register like http://godaddy.com and register your domain name. Often your 1st choice may be taken. Do not let this stop you go through your list until you find one that is open. Look for .Com at 1st but if this cannot be found .Net is also good. Now there are a couple of terms that you will see here that will need to be clarified:
o Nameserver: this is the term used for your host’s server. This will need to filled with your host’s DNS or server code. This allows your domain name to be found for registration purposes and allows accessibility to the whole World Wide Web.
o Whois is your contact information about your website. This is available to the public unless you wish to make it private. Be careful to try to put as little personal information as you can, as this can be seen by anybody.
Some important things to remember:
There will be an option for registering your domain name for 1-5 years. It is wise to register for at least 2 or even 5 years, if you can, as this will make your business more credible in Google’s eyes and get you a better Page Rank.
To ensure that nobody can play with your domain name or transfer it to another service it is best to lock your domain name
Bear in mind that if you get a good domain name and your business does well your competition will not be slow to try to steal your limelight. It is sometimes a good idea to register similar names that they could use. You can get the .Org .Net and .Com for your domain name as well.
Try to protect your business idea by registering your Domain name as quickly as possible. This will prevent the good ones from being taken.
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As you can see from these few points your domain name is more important than you may have realized, so do not overlook this important factor in your business. With these key points you can make a memorable and search engine friendly Domain name that will help you bring traffic and sales to your business.
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