Jumpstart Your Affiliate Business With Killer Landing Pages

What is a landing page? A landing page is one that visitors first come to through a link. His link can be from direct advertising or passive advertising (search engines.) It is often specially constructed to allow the visitor to learn more about the product or service and compel them to click through to your sponsor’s sales page.

This link can be from:

Search engines
PPC advertising or Google ads.
Direct advertising
a.    Online ezines
b.    Postcard campaigns
Article distribution

Search engine visitors: Will already be looking for your product or service so you will need just a basic simple landing page. These visitors will often be encouraged to click through to your sponsor’s sales page by means of an informative article or a simple but effective review.

Pay per click and Google advertising visitors:  These will be highly targeted leads and again will have reached your website because they are also searching for your product. The landing pages you make for them will be the same as the search engine landing pages.

Direct advertising leads:  These visitors will come due to your ads and will be curious about your offer. These visitors need a different page. You can make a more detailed landing page displaying several complimentary products, with short enticing descriptions. You can include links to articles and reviews with each description. Try to track which product or service is getting the most clicks through and which preselling technique is resulting in the best click to sales conversions.

Article distribution: You have already given information so your landing page might only be used for tracking purposes and disguising your affiliate link. You can have some simple but compelling descriptions of your sponsors products and services to encourage click through and warm your lead for the sales.

Reasons to use:

Disguise your affiliate links-prevent affiliate hijacking. Affiliate hijacking is when a prospective buyer either cuts off your affiliate ID or inserts his own. Thus loosing you your commission. Affiliate hijacking is very common and one of the best ways to prevent this is to disguise your affiliate links by making landing pages.
Presell-warm your visitor and get the click through. As an affiliate your job is not to sell, that is your sponsor’s job. Your job is to warm your lead and encourage them to click through for the sale. You are in fact preselling your visitor.
If your sponsor has multiple products you can promote them all on one page: Many good affiliate programs have more than one product to offer. Your landing page would include short enticing descriptions of each product and service. You can make a page similar to your direct marketing one. This will save you money. Instead of having several ads you can use a more generic but still targeted ad.
Easy tracking: Tracking is easy when you have landing pages. You can track these pages from your control panel provided by your hosting
Testing: use multiple landing pages for testing techniques and products. You can see exactly which of your promotions on your landing page are the most effective and which products and services are easiest to sell.

Ways to make your landing page more effective:

Present it well
Write compelling content that will encourage click through
o    Articles
o    Reviews
o    Short pieces about products and services
o    Short testimonials endorsements and stories from real people who have used the product or service.
Distribute information and promotional articles to encourage click through
Making different landing pages for different campaigns and testing.

Mistakes to avoid:

Use of hype
Fake testimonials
Poor presentation
Making too crowded

As you can see there are many different types of landing pages and several ways to utilize them. They are quick to do and you can even optimize them for search engine inclusion. This will give more exposure to your sponsor’s products and services. This will result in more sales and commissions for you.

June 13, 2006 – 5:30 pm by Constantin Chersin