Introduction to Internet Marketing

Congratulations! You have started your business and have a hot product with a hungry market. But now, how do you market it? This is the biggest dilemma new businesses face. In fact lack of knowledge in this field is one of the most common reasons for failure in any business.

Your aim will be to bring highly targeted visitors to your site. These visitors will be interested in your products and services. Targeted marketing methods will be the best way to bring warm ready to buy visitors to your site.

Because you have a new business, you will be looking for cost effective ways to market. This is because your budget will be small, when you first start up your enterprise. Luckily there are a surprising number of free and low cost ways to promote your business. Here are some examples: (we will go into greater depth in the coming issues.)

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1. Submitting to the search engines: there are 3 major search engines; Google, Yahoo and Microsoft. Google and Microsoft are free to submit to and Yahoo will cost money. Before submitting to the search engines you will need to optimize your site. This means that you will be filling your website with interesting, keyword rich content and putting in search engine friendly Meta tags.
   

2. Article distribution: This is one of the most powerful promotions you can do and it is free. If you manually submit to the article directories this promotion will not cost you a penny. You will need to write quality articles that will interest your market and make them want to click through on your bio link for more information. People who like your articles will also be interested in your related products and services. This makes them good potential customers for your business.
   

3. A free online newsletter: Establishing a newsletter is one of the most important things you will need to do. Not everyone who visits your website will be ready to buy. However you can still capture their email address with a free newsletter subscription. A newsletter will help you with your business in the following ways:
   

3. 1. Build a list of warm ready to buy leads
   2. Enable you to offer products and services to an interested market
   3. Allow you to build up a good business relationship with your subscribers. This increases the chance of them purchasing from you. They will also become your life long customers and will be repeat buyers.
   4. Establish credibility and your reputation as an expert in your field. The online world can be quite impersonal when you establish credibility and trust with your potential customers you will increase your sales.
      

4. Blogging is a free promotion and goes hand in hand with your website promotions. It only takes a few minutes per day and you can build up a good following of targeted readers, who will follow your links to your website.
   

5. Building up one way links, or back links, is very important for improving search engine rank. You can do this with good website content and article distribution.
   

With these simple free methods you will be able to make a good start on promoting your business.

March 2, 2008 – 6:52 am by Constantin Chersin