How To Make A Lead Generation Site

Whatever business you are doing you will need to attract leads and advertise to find them. Your website is your best lead generation tool. Unfortunately many webmasters fail to realize this and lose a great opportunity to get leads cheaply and effectively.

What is a lead generation site? This is a site set up for attracting potential customers or leads for your business. Everything about your site must be for this purpose.

Planning: Firstly before you even set up you site you need to plan and prepare carefully.

Business concept: what area of interest are you going to be specializing in with your business. Are you into Network Marketing Opportunities? Selling a product/service or affiliate programs?

What market are you trying to attract? Who are the people that need and want your product/service or opportunity? For instance are they small businesses or individuals.
Who are they? Are they family people, singles, webmasters etc
What do they do? What publications are they interested in
Where do they go? What websites, forums, discussion groups etc.

Most Wanted visitors: Make a thumbnail sketch of your most wanted visitors. These are the leads you will need for your business

Most wanted result for visitors: what do you want them to do? Sign up for your opportunity, contact you for further info, click through to your affiliate programs or buy from your sales page.

Product/service: Be sure that your product service, opportunity, affiliate program is in high demand. You can check on Overture search for this. Also be sure the market is not saturated, you can check on Google for number of websites.

Making your site: When you make your site keep a few simple points in mind.

Presentation: many people neglect this aspect.

Your website must look professional. This is a business website not personal.
Keep it simple and make your Navigation very user friendly. It is critical for your success that visitors can easily find their way around your site
Keep your font professional-black on a pale background is easier to read and looks businesslike.
Avoid flash entry pages- these make it hard for search engines to index your site. Visitors will not always enter your site and you will lose traffic this way.
Avoid large graphics-your site will take a long time to load with these and visitors will not wait
Avoid garish colors, again this is a business site and you need to keep it professional. Try not to use multiple colors.

Selling through content: when you are trying to attract business leads pre selling through content is your most powerful tool. This builds interest for your product, service etc and will build trust and credibility for you. Informative articles on your subject, and product reviews are just 2 examples of useful and attractive content.

Capturing your visitors email address:

Free Newsletter- is one of the most common ways to capture email address and build your list of contacts (leads)
Free report- this is another way you can capture leads and also create interest and boost your credibility
Free courses- these are always useful. As they are 5-7 day courses this means you will contact your lead daily for 5-7 days with your course and at the bottom you will be able to put a short classified ad about your opportunity, product etc.
You can also sell a related e-book about your industry: this will interest your lead and many times they will be encouraged to look into what you are selling.

Marketing your website. Here are the most common ways to promote your site:

·    Search engine submission
·    Linking
·    Pay-Per-Click and Google Adwords
·    Article distribution

A lead generating website is a must for whatever business you are in. Tailor it to your visitor and make it inviting and user friendly. Fill it with good interesting content and you will generate leads for your goods and opportunities. With these few points you will be able to make a website that will draw leads to your business who will in time become your life-long customers.

July 5, 2006 – 5:33 pm by Constantin Chersin