Does your Sales Page Answer Your Potential Customers Questions?

Does your Sales Page Answer Your Potential Customers Questions?

In order to close your sales your sales copy must answer your
potential customers’ questions. In fact if your reader does not get
these answers you may just as well consider your sales page
useless. It is important to understand the common questions that
will be in your reader’s mind before you write your sales page.

The first and foremost question is the all-important question “so
what’s in it for me?” Your answer to this is your benefits. Not
features, nobody really takes much notice or even cares what your
product looks like. It is what it will do to help resolve your
potential customer’s problem that really counts. These are the
benefits.

“So why should I buy from you?” Is your reader’s next question and
again the answer lies in presenting the benefits. “What makes your
product better than your competitors?” This requires you to state
your unique selling position or USP. You will need to positively
and absolutely show your reader that your product will not only
resolve their problem but you are also offering something uniquely
different to your potential customer. You will need to give your
reader some compelling reasons why your product is head and
shoulders above your competitor’s product.

The price: “so why should I pay this price?” asks your reader. What
sort of value are you offering your reader. He needs to get value
for his hard earned money. You not only show him the benefits but
drive home the value of his purchase by over delivering. In short
you are making an offer that he cannot refuse. In fact he should
walk away from the sale with a good feeling that he has got your
product for not only a fair price but he is getting more than he
expected with his purchase.

Last but not least is the question “But why should I buy now?” “I
mean there is no rush right?” Now it is up to you to persuade your
potential customer that there is no tomorrow. Timelines for price
like “This low introductory price is only going to be here for a
few days and after that I will have to raise the price.” Or I am
only accepting a limited amount of people in my  affiliate program
and then I will have to close the doors for ever.” These are old
tricks but they do still work to get the procrastinators off the
fence and ready to buy.

So put some thought into these common questions that your potential
customer would have and write your sales copy with the answers in
mind. You will then be able to make a very effective sales page and
get good sales conversions.

May 4, 2007 – 4:55 pm by Constantin Chersin