Closing Your Sales With Mailers

Mailers are one of your most powerful forms of advertising and the beauty of them is that they can be completely automated. They are responsible for closing many of your primary services and products, also they can close a great number of backend sales. The trick is to make multiple mailers for different sales. Here are some common ones.

Your main product: First you will have mailers set up that will pre sell your main product or service. These are attached to a link at your website or even your newsletter. Potential customers who are already interested in your product will click this link to get more information. They will trigger off your mailer.

This type of mailer is usually set up for 6 daily messages. They will be giving more information about your product and using benefits to persuade the lead to buy. You must be careful to make this very professional and persuasive. If necessary get this written by a professional copywriter. It will be well worth the investment, with the sales it will bring in.

Backend Sales: This is automated selling at its best. These will be mailers sent out to your customer list. Enthusiastic marketers often overdo these, when you send too many your customers get annoyed and you will lose valuable customers and sales. Be a little conservative for better results. A typical sequence would go like this:

Thank you note-sent immediately after purchase
A follow up note with your FAQ list and inquiry if they need any help with your product, or have any questions about their purchase. This can include a small offer for a related product with a special customer discount. This message will be sent about 1 week after purchase. This gives your customer time to try out your product. Within the email can be a link to get more information on the new product.
You might send one more message about the new product, saying something like “there was a huge response to our special customer discount and we only have x number left” “don’t miss out etc.” This often triggers people to buy.

This may seem like a rather subdued and short mailer (just 3 messages) but it can be quite effective. Your customers trust you and many will take advantage of your first discount, still more will respond to your second more urgent message. You will then set up a mailer for another product, for the customers who have bought your second product. You can see how this will snowball into a good profitable cycle for you. You can have 6 products lined up for this purpose. If you have customers who have purchased all 6 products you will then continue with 6 products from a related market.

As you can see these are just 2 ways you can put your sales on autopilot with mailers. You just set up your messages, and couple them with links that will add your subscriber to the mailer list. Each product will have its own mailer and each list will be subdivided into leads (prospective buyers,) first time customers and multiple buyers (depending on which product they bought.) Once set up these messages will run automatically. This will result in sales being closed without effort on your part. From this you can see the power of mailers when it comes to closing the sale.

December 6, 2006 – 5:47 pm by Constantin Chersin