Building Confidence In Your Buyer

Whenever you sell anything either offline or online it is very important to be able to build credibility for yourself and your product or service. Building trust between you and your prospective buyer will increase your sales by allowing you to build sales through customer relationship marketing.

Online it is even more of a challenge to build trust and credibility. This is because you do not have the chance to actually see your visitor or prospective customer. Because of this factor you must try even harder to win their trust and confidence. Two very effective ways to do this is by an iron clad guarantee and publishing testimonials from your satisfied customers.

An ironclad guarantee is often one of the decisive factors in closing the sale. There is nothing like a risk free guarantee of your product to inspire trust and confidence in your prospective buyer. When you do this you are telling your reader that you back your product and have complete confidence in it.

This shows your reader that you will stand behind your product and he can buy with confidence, knowing that you will give him a refund with no fuss and he will really not be risking his hard earned money. This in turn will boost your credibility and your prospective customer’s confidence in you and your product. It is easy to see how this will influence him to make the purchase.

Testimonials are very important to your business, especially if you have a service. Your prospective buyer wants proof that your product or service really does what you say it does. Testimonies really prove that you can back up what you claim.

What are the characteristics of a good testimonial?

Sincerity and honesty
Real people with names and website URL
Short and to the point

Uses:

Backing up important points and benefits in your sales letter. When you have real testimonials stating how your product and service has benefited your satisfied customers, it lends credibility to your sales letter and the benefits of your product or service.
Proof of the fact that your product does work and people have found that it does indeed do what you say it does.
Examples of your work if you are offering a service.
Appealing to the herd instinct, the “count me in too” attitude that many people instinctively have.

How to obtain? When you are a new business you will not have any testimonials. However there are a couple of ways to obtain them.

Contact your lists of opt in subscribers and offer them a discount on your product in exchange for a testimonial.
A sample of your service in exchange for a testimonial.

As you can see there are several ways to build your credibility and trust with your prospective customer. These are just two of the powerful ways you can do this. So remember to pay special attention to these two strong ways to build a relationship with your prospective buyers and you will close more sales and win lifelong customers.

April 14, 2007 – 8:58 pm by Constantin Chersin